GÉOGRAPHY

Ad Fines is a 2.8 hectare wine estate on the northern slopes of the Lubéron Massif, near the village of Ménerbes, created by Michel Rocher in 1994. The area’s history is marked by the Via Domitia, a Roman road restored around 120 BC by the Roman General Cnaeus Domitius and linking the Alps to the Pyrenees.
Ad Fines was the name of the ancient Via Domitia stopover station, located near the estate, which in Latin means “at the borders”, thus defining the boundaries between the tribes of Cavaillon and those of Apt.

THE NAME “AD FINES

The name Ad fines sums up the philosophy of Michel Rocher’s project: to go “to the frontiers” of quality. This personality from the world of information technology, passionate about great wines, meticulous and rigorous, is embarking on an extraordinary adventure, pushing back the limits of quality, doing everything possible to express the very special terroir of Ad Fines. The aim is to produce wines of great aromatic complexity from their youth, developing extra finesse as they mature and capable of long ageing.

THE BEST ADVISERS

Michel Rocher surrounded himself with the best advisors, including Michel Tardieu for vinification, ageing and blending, and Claude Bourguignon for the vineyards. The first wines were produced from the 2001 vintage.
More than 20 years after the launch of his ambitious project, the wines of Domaine Ad Fines are living up to their promise, with great aromatic finesse, depth, density, richness and elegance, long ageing potential and a quality comparable to that of the greatest châteaux and estates in France.